Which Part of the Book Is Best?

chrismcmullen

Book Play Pic

COVER: I’m the best. Without me, they wouldn’t even check the book out.

STORY: Cover, you’re just the good looks. I’m the brains.

BLURB: Nobody will see your brains until I convince them to look inside.

PRICE: They won’t see how the story turns out until I show them what a great value the book is.

FORMATTING: My excellent design is what makes it such a great value.

CHARACTERIZATION: The memorable characters generate future sales through reviews, recommendations, and referrals. I draw out the reader’s emotions.

EDITING: Those would be bad reviews if not for me!

MARKETING: I created the buzz for this book, and I generated sales and reviews.

COPYRIGHT: You’re all wrong. I’m best.

BLURB: How the deuce are you best? Nobody even reads the stinkin’ copyright page.

Everyone but Copyright laughs.

COPYRIGHT: If not for my copyright statement, everyone would be getting this book for free. And…

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