COVER: I’m the best. Without me, they wouldn’t even check the book out.
STORY: Cover, you’re just the good looks. I’m the brains.
BLURB: Nobody will see your brains until I convince them to look inside.
PRICE: They won’t see how the story turns out until I show them what a great value the book is.
FORMATTING: My excellent design is what makes it such a great value.
CHARACTERIZATION: The memorable characters generate future sales through reviews, recommendations, and referrals. I draw out the reader’s emotions.
EDITING: Those would be bad reviews if not for me!
MARKETING: I created the buzz for this book, and I generated sales and reviews.
COPYRIGHT: You’re all wrong. I’m best.
BLURB: How the deuce are you best? Nobody even reads the stinkin’ copyright page.
Everyone but Copyright laughs.
COPYRIGHT: If not for my copyright statement, everyone would be getting this book for free. And…
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